Privacy Policy

This Privacy Policy explains how Mighty77 ("Mighty77," "we," "us," or "our") collects, uses, discloses, and protects information in connection with the Sneaker Heat application and any related websites, products, and services (collectively, the "Services"). By using the Services, you agree to the practices described here.

1. Who we are

The Services are operated by Mighty77, a cybersecurity organization based in California, United States. For the purposes of applicable data protection laws, Mighty77 is the controller of personal information processed through the Services unless otherwise stated.

2. Information we collect

We collect information in the following ways:

Information you provide directly

• Account information — such as your name, email address, username, and password when you create an account.
• Profile and inventory data — information you add about the items in your collection, including photos, sizes, conditions, purchase prices, and notes.
• Communications — information you provide when you contact us for support, feedback, or other inquiries.
• Payment information — if you purchase a paid plan or add-on, payment is processed by a third-party payment processor; we do not store full payment card numbers.

Information collected automatically

• Device and usage data — such as device type, operating system, app version, identifiers, IP address, time zone, and how you interact with the Services.
• Photographs and images — when you use scanning, identification, or grading features, we process the images you submit to deliver those features.
• Cookies and similar technologies — on our website, as described in our Cookie Policy.

Information from third parties

We may receive information from service providers, analytics partners, and market-data sources to operate and improve the Services, and to provide pricing and comparison features.

3. How we use information

We use information to:

• Provide, maintain, and operate the Services, including scanning, grading, tracking, and pricing features;
• Create and manage your account and authenticate you;
• Process transactions and manage subscriptions and add-ons;
• Improve, personalize, and develop new features, including training and refining our AI and recognition models using appropriate data;
• Communicate with you about the Services, including service-related notices and, where permitted, marketing;
• Detect, investigate, and prevent fraud, abuse, security incidents, and other harmful or unlawful activity;
• Comply with legal obligations and enforce our Terms of Service and Acceptable Use Policy.

4. Legal bases for processing

Where required by law (for example, in the EEA and UK), we process personal information on the following legal bases: performance of a contract with you; your consent; our legitimate interests (such as securing and improving the Services); and compliance with legal obligations. Where we rely on consent, you may withdraw it at any time.

5. How we share information

We do not sell your personal information. We may share information in these limited circumstances:

• Service providers — vendors who perform services on our behalf (hosting, analytics, customer support, payment processing, AI infrastructure) under contractual confidentiality and security obligations;
• Market and pricing partners — to provide valuation and comparison features, we may exchange limited, non-identifying data with marketplace data sources;
• Legal and safety — when we believe disclosure is necessary to comply with law, legal process, or government requests, or to protect the rights, property, or safety of Mighty77, our users, or others;
• Business transfers — in connection with a merger, acquisition, financing, or sale of assets, subject to this policy;
• With your direction or consent — when you ask us to share information or otherwise consent.

6. Third-party services

The Services may rely on or integrate with third-party platforms, including AI providers, cloud infrastructure, analytics tools, and resale marketplaces. Those third parties process information under their own terms and privacy policies, which we encourage you to review. Mighty77 is not responsible for the practices of third parties.

7. Data retention

We retain personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or de-identify it. Retention periods vary depending on the type of data and the purpose for which it was collected.

8. Security

Security is core to who we are. We implement administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, and alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account credentials confidential.

9. Your rights and choices

Depending on your location, you may have rights to access, correct, update, delete, or port your personal information, and to object to or restrict certain processing. You can manage much of your information directly within the app, and you can contact us to exercise your rights. We will respond consistent with applicable law. You may also opt out of marketing communications at any time using the unsubscribe link or your device settings.

10. U.S. state privacy rights

If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional rights, including the right to know what personal information we collect, the right to request deletion or correction, and the right to opt out of certain processing. We do not sell personal information or share it for cross-context behavioral advertising as those terms are defined under California law. We will not discriminate against you for exercising your rights. To make a request, contact us using the details below.

11. International data transfers

We are based in the United States and process information there and in other countries where our service providers operate. If you access the Services from outside the United States, you understand your information may be transferred to and processed in countries that may have different data protection laws. Where required, we use appropriate safeguards for such transfers.

12. Children's privacy

The Services are not directed to children under the age of 13 (or the minimum age required in your jurisdiction), and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, please contact us and we will take appropriate steps to delete it.

13. Third-party links

The Services may contain links to third-party websites or services. We are not responsible for the content or privacy practices of those third parties, and this policy does not apply to them.

14. Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date and, where appropriate, provide additional notice. Your continued use of the Services after changes become effective constitutes acceptance of the updated policy.

15. Contact us

If you have questions about this Privacy Policy or our data practices, contact us at privacy@mighty77.com.

This Privacy Policy is provided for general informational purposes and does not constitute legal advice. You should consult a qualified attorney to ensure compliance with the laws applicable to your business and jurisdiction.